Founder

Founder Zafer Parlar has held senior management positions at Mexx International B.V. and Nike Inc. He took leadership roles in LATAM (Latin America) and EMEA (Europe Middle East and Africa) regions. Parlar has established subsidiaries of international brands in these markets. He has been an advisor to the boards of international companies from various business sectors.

Parlar is also the author of Business over Turkish Coffee available through Apple Books, Amazon Kindle and Spotify. He lectures on international management relations at universities and international companies and has been a guest speaker at The Economist’s “Roundtable Meetings” and the World Economic Forum.

Parlar is fluent in Dutch, English and Turkish.

zaferparlar

Services

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MARKET RESEARCH

From demographics to competition, pricing to regulations, we make sure that our clients know all the facts before making an investment decision.

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LOCAL PARTNER SEARCH AND SELECTION

Whether our clients need an agent, distributor, licensee or a partner to co-invest, we introduce them to the right people and organizations.

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MANAGEMENT ADVICE

Emerging markets like Türkiye require different management strategies. We make sure that our clients' global values are kept in harmony with the local dynamics in every business discipline.

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MARKETING ADVICE

We provide advice on launching or relaunching brands in Türkiye to make sure that it appeals to Turkish culture.

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HUMAN RESOURCES ADVICE

From board positions to blue collar, we can introduce you to the best Human Resourcing firms in all fields of expertise and negotiate fees according to market standards.

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LEGAL AFFAIRS COORDINATION

From mergers and acquisitions to labor law or litigation, we can guide you towards the right law firm based on your needs.

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PATENT AND TRADEMARK REGISTRATION AND PROTECTION

We can connect you with the best patent and trademark protection firms , ensuring that your particular needs are met and intellectual property is protected.

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FISCAL AND TAX ADVICE

After reviewing your structure and requests, we find the best fiscal support and tax advice for your business in Türkiye.

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GOVERNMENT RELATIONS

Being connected to the right people in local government is key to success. We introduce our clients to the decision makers and help govern their interests.

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TURKISH BUSINESS CULTURE TRAINING

It is a lot easier to do business and avoid conflicts after taking our Turkish business culture workshops, led by the author of ``Business over Turkish Coffee`` the premier guidebook on Turkish Business culture.

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RELOCATION SERVICES

We work with the best relocation services, arranging work permits and visas. We regularly follow-up to gauge performance and satisfaction.

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REPRESENTATION

We represent our client’s interests as their board members for their investments in Türkiye.

References

Book

Business Over Turkish Coffee;
Tips for doing business in Türkiye

 

This book enables people from different cultural backgrounds to understand the fundamental business principles in Türkiye, and to act on these rather than on their perceptions.

 

 

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